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Tru Face Essence UltraŽ Recognized by Health and Beauty America

NEW YORK—Sept. 10, 2008— Health and Beauty America recognized Tru Face Essence Ultra—a firming serum from NSE—at its annual industry awards dinner last night. The popular NSE product was a finalist in the New Product Research and Development Technical Team Award and was nominated by the voting of more than 3,000 technical production specialists who selected new products based on innovation and technical breakthroughs.
“We are honored to be a finalist for this award, particularly considering the caliber of companies we competed with,” said Helen Knaggs, PhD, vice president of global research and development for NSE. “The HBA Award is one of the highest honors in the industry and being a finalist for this award is a testament to the quality of Tru Face Essence Ultra and the great aptitude of NSE’s research and development team.”
Tru Face Essence Ultra was a finalist with other well-recognized products Olay Regenerist Micro-Sculpting Cream and and Tarte’s Vitamin Infused Lipstick and Lipgloss with BORBA Nutraceuticals. NSE was the only direct selling company finalist for an HBA award.
The HBA Awards dinner was hosted during the HBA Global Expo, which attracts a who’s who in the cosmetic, fragrance and personal care industry. With more than 700 exhibitors and educational partners from 80 countries participating in the Expo, it was the most important product development event of the year in these industries.
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